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Victoria Loftes, designer, and business partner and brother Jonathan, have quickly earned an enviable reputation for producing high quality womenswear, with a luxurious treatment that defines the uniqueness of their label.
Since the launch of the label’s first ready to wear collection in 1995, V I C T O R I A L O F T E S has captivated an international audience with its definitive style.
Launched February 1999 in conjunction with the Melbourne Fashion Festival, the labels first boutique store is a testament to the passion for elegant design and precision detail that is V I C T O R I A L O F T E S. Like the label, the store draws inspiration from the decadent 1920s combined with oriental detailing and modern finishes.
Here an eclectic mix of old and new, richness of texture, colour and balance culminate to create a unique salon store environment. |
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